lily&lo is a forward-thinking lifestyle brand where innovation and fashion converge. Guided by the ethos, “Wear the change you want to see,” lily&lo emphasizes sustainability without compromising on elegance or functionality. For lily&lo, the inspiration was the desire to blend timeless style with a deeper purpose: creating a movement toward sustainability in fashion and home design. I wanted to create a brand that not only looked good but did good—a brand that would inspire people to live consciously and beautifully.
lily&lo
Designing a Lifestyle of Change
My goal was to create a visual identity that captured both the elegance and sustainability at the heart of this brand. Every design decision was rooted in telling a cohesive story of innovation, eco-consciousness, and timeless beauty.
The foundation of Lily&Lo’s branding lies in its harmonious balance of sophistication and natural textures. I selected a muted, earthy palette inspired by organic materials and nature’s raw beauty, complemented by the refined simplicity of Garamond Pro Regular and Lato Light fonts. These elements together reflect the brand’s dedication to sustainable luxury.
The name “lily&lo” reflects the duality of the brand. “Lily” symbolizes elegance, purity, and nature, while “Lo” evokes groundedness, simplicity, and connection. Together, they represent a harmony of luxury and sustainability, a guiding principle that shaped every aspect of the brand’s development.
The tagline, “Wear the change you want to see,” became the cornerstone of the brand’s voice. It represents a commitment to sustainability but also a call to action for consumers to align their choices with their values.
From the furniture lines to the apparel collections, I curated a visual style that feels equally at home in Architectural Digest as it does in the lives of everyday changemakers. The project culminates in a seamless blend of modern design aesthetics and lily&lo’s promise to build a better, more sustainable future.
Ultimately, lily&lo is about more than aesthetics—it’s about stories. Stories of conscious production, of consumers making better choices, of a brand that stands for something more.
Sustainability, Woven In
The Elegance of Intentional Design
The visual concept of the website was inspired by the brand’s core values: timelessness, sustainability, and understated luxury. I envisioned a site that felt like an invitation to slow down, explore, and connect with products that matter.
The homepage is a gateway to lily&lo’s world, designed to immediately engage users with large, impactful visuals and concise messaging. Scrolling down reveals a seamless blend of storytelling and functionality, from featured collections to brand values like “lily&lo’s Promise.”
The product pages were designed to showcase the collections in a way that feels organized yet immersive. Large, high-quality imagery allows the textures and details of each piece to shine, while intuitive filters (size, price, material) help customers find what they need without feeling overwhelmed.
